7. Designing powerful MOVIE  TRAILER  testimonies What happens when we use powerful concepts, with powerful words, with music and media and condense it down into something that is less than five minutes?  Less is so much More and the powerful Movie Trailer testimony may be the most powerful of all testimonies as it quickly touches the richest and most significant points for a person, a company, a product or a service.

Can something five minutes or less really change the way a business person does business forever?  The movie trailer testimony is the hardest and most costly of all success testimonies to produce and therefore can have the largest impact.  

[ Great Lesson ]