2. Develop & Deliver A Messages
Would you like greater consistency in sales / profits? Once we get our databases in place the next things we need to do is to communicate to that database in a way, that they understand at a deep level, as to how we can assist them in solving their biggest challenges / problems. We need to learn how to communicate every week in a way that brings added value . . . which in turn builds our relationship and trust with all those in our databases.
The larger the database the more people we are building relationships and trust on a daily basis. We're doing this in a cost effective way and a way that reaches a lot of people with very little effort and cost.
